Friday, June 22, 2012

Serious Social Problem Solved By Beer?

I see by a recent purchase at our local grog shop that the Czech brewer of Pilsner Urquell has decided to grab the teenage drinking problem by the horns by printing: FOR PEOPLE OVER THE AGE OF 21 ONLY on every bottle.

If this is a new regulatory requirement by the ATF, the FDA, or the ABC, then Urquell is stuck with it, even though it’s like printing: NOT FOR USE BY “STAND YOUR GROUND” SOCIOPATHS on a box of bullets.

But, if it’s the brewer’s own initiative, then it’s got to be the lamest pass at exercising corporate social responsibility since Pontius was a pilot (as the WWII flyboys used to say).  Even if every brewer on the planet were to adopt the warning message, it wouldn’t put the tiniest dent in the problem. PC run amok.

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